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  In an era where the environmental clock is ticking louder than ever, a retail giant is stepping up to turn the tide. SM Prime Holdings Inc. has unveiled a powerful new weapon in the fight for our planet: The SM Waste-Free Future (WFF) Manual. This isn’t just a pamphlet; it’s a 17-page visual manifesto designed to transform every mallgoer into a frontline hero for the environment. The Philosophy: Learn, Practice, Champion At the heart of this movement is a deceptively simple three-step workflow: Learn, Practice, and Champion. As Liza Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability, puts it, the goal is to build avenues that make waste management accessible while turning these actions into effortless daily habits. By mastering this cycle, Filipino communities aren't just cleaning up—they are creating a "ripple effect" of sustainable change. Deciphering the "R-D-C" Code To win the war on waste, you have to know your enemy. SM con...

  The search for the "perfect bite" in the Metro has officially been elevated to an art form. SM Supermalls, the country’s most loved everyday destination, has curated a new wave of dining experiences that don’t just meet expectations—they shatter them. From the soul-warming traditions of Japan to global comfort staples that "slay," these new hotspots are defining the next era of foodie culture in the Philippines. Prepare your palate: we are diving into the destinations that "ate and left no crumbs". The Japanese Renaissance: Authenticity Reimagined When it comes to Japanese cuisine, the Metro craves nothing but the real deal. Two new heavyweights are bringing OG flavors directly to your table with undeniable finesse. Kaiju Ramen (SM Megamall): Located at Level 5, Mega Fashion Hall, this soon-to-open destination is a first-in-the-PH landmark. Offering authentic broths and noodles that "hit just right," their Tonkotsu and Shoyu bowls are engineere...

  In the bustling corridors of SM Megamall, a profound transformation recently took place. For five days, from February 18–22, 2026, the DTI–Bagong Pilipinas National Trade Fair turned a premier retail destination into a vibrant stage for Filipino resilience, creativity, and economic ambition. This wasn't just a market; it was a shared public experience where the grassroots of the Philippines met the heart of the city. From the Mountains to the Mall The fair served as a bridge between remote heritage and urban opportunity. Indigenous artisans from Abra brought hand-embroidered, fashion-forward pieces to the capital, while weavers like Jezethel Bandiola of Bandiola's Piña Weaving in Aklan saw their market expand far beyond their hometowns. For entrepreneurs like Elsie Balidiong of the Salngan Livelihood Multi-Purpose Cooperative in Iloilo, the impact is life-changing: "Forty-two women in our barangay used to be unemployed. With the help of our cooperative and the DTI, we no...

  The ground didn’t just shake this past weekend; it thundered. In a massive display of community, endurance, and empowerment, SM Supermalls solidified its status as the premier destination for the nation’s soaring running culture. A staggering 32,000 runners flooded the streets, transforming two of the country’s most iconic locations into vibrant arenas of human potential. From the heart of Cebu to the scenic shores of Manila, the "maxed-out" race weekend proved that running in the Philippines has evolved from a solo pursuit into a powerful, collective movement. Cebu’s Historic Surge: The 14th SM2SM Run In the Queen City of the South, the SM2SM Run celebrated its 14th year by shattering expectations. A record-breaking 15,500 participants gathered at the starting line, making it one of the largest regional running events in history. The race was more than a competition; it was a journey through the city’s heart, connecting two architectural landmarks: The Route: Runners began...

  In an era where we demand the absolute best for ourselves, mediocrity is no longer an option. We don’t just want to shop; we want to look good, feel extraordinary, and live every moment at its peak. Understanding this pulse, SM Supermalls has unleashed a wave of "Best New Firsts" in Cebu, transforming the traditional malling trip into a high-octane journey of self-actualization. Whether you are seeking a wardrobe revolution or a culinary awakening, the "Mallmaxxed" era has officially arrived. Phase 1: Stylemaxxing – The Art of the Swag Your transformation begins with what you wear. It’s more than just "fit"—it’s about finding the swag that makes you appreciate the person in the mirror. Anothersole (SM Seaside City Cebu): A landmark first for the city, this Singaporean powerhouse proves that sustainability is the ultimate luxury. Their eco-conscious leather flats and sandals offer casual comfort without sacrificing a single ounce of style. Charles & K...

  For decades, the familiar blue and yellow logo of SM Supermalls has stood as a beacon of Filipino lifestyle—a place for community, connection, and "new finds". But high above the bustling crowds and moving escalators, a massive, silent transformation is taking place. SM is no longer just a place to shop; it is evolving into a network of giant energy hubs, rewriting the rules of urban sustainability. A Decade of Light: From North EDSA to a Nation The journey toward this clean energy future began over a decade ago. In 2014, SM North EDSA pioneered the installation of rooftop solar panels. Today, that single spark has grown into an inferno of innovation. The clean solar energy now generated across the SM network is so vast it could power an entire city as large as Mandaue in Cebu or Mabalacat in Pampanga. By generating the largest capacity of clean energy among property developers in the Philippines, SM Prime Holdings is actively reducing congestion on the national power grid,...