JOHNSON’S® Showcases the Benefits of the First Clinically Proven Bedtime Routine for babies, and Spotlights Bedtime App. Grounded on Science

Manila, October 12, 2016 – Mothers all around the world share a similar challenge: getting their babies to sleep and stay sleeping. Studies indicate that 20-30 percent of babies experience sleep problems, including difficulty in falling asleep and sleeping through the night. This does not only cause problems for mothers, but also impacts the healthy development of their babies.  

Research shows that establishing a routine is one of the most important things parents can do to help their baby sleep better through the night. Recognising this, JOHNSON’S® has launched a clinically proven Bedtime Routine that engages the senses and helps baby fall asleep faster and stay asleep longer in 3 steps:

·      Bath: A bedtime routine, including a warm bath with Johnson’s bedtime™ baby bath, helps baby know its time to sleep.

·      Massage: A massage, using Johnson’s bedtime™ baby lotion can help baby sleep better. Familiar and pleasant scents can make baby feel happy and relaxed and lead to better well-being by enhancing baby’s mood and emotions.

·      Quiet Time: The moments before bed are an opportunity to help baby wind down through quiet time activities, such as reading, singing or listening to music. Complement quiet time with Johnson’s bedtime baby powder to freshen and keep baby feeling comfortable while sleeping.

Complement the Johnson’s® 3-Step Bedtime ™ routine with Johnson’s® bedtime baby oil to warm baby before bath.

Benefits of a Bedtime Routine on Healthy Baby Development

As a pioneer in the science of baby sleep, JOHNSON’S® understands the importance of sleep for happy, healthy baby development. “Sleep is very critical to a baby’s growth and development. That is why we created the first routine clinically proven to lead to better nights for both moms and their babies,” shared Bessie Campillo, JOHNSON’S® Franchise Marketing Manager.

“Every one of our bedtime products is backed by science and enriched with a special blend of gentle and calming aromas designed to enhance the bedtime routine for both baby and mom. We know that babies grow physically, cognitively and emotionally with better sleep and if moms and their babies don't sleep well, then their interaction with each other is not optimal, which also has its own effects,”  she added.

“Research shows that sleep rhythms begin to develop at around 6 weeks, and most babies are developmentally capable of regular sleep-wake cycles by 3 to 6 months. As your baby begins to understand the difference between night and day, it’s the perfect time to help improve his sleep routine,” shared Dr. Agnes Tirona- Remulla, a specialist in ENT-Head and Neck Surgery, subspecializing in Sleep Medicine and Surgery.

“Proper sleep also impacts the immune system and is critical in weight regulation, promotes cognitive development by building memory and supports learning, and helps improve social skills, among many other benefts Dr. Remulla added.

“JOHNSON’S® has always been focused on maximizing daily moments for both parents and their babies, to stimulate baby’s senses and provide parents an opportunity to nurture baby’s ability to learn, think, love and grow,” shares Mrs. Campillo.  “A nightly ritual is notonly an ideal opportunity for bonding, but is equally critical to promoting the cognitive, physical and emotional growth of babies,” she adds.

Tonight We Sleep™ App.: Grounded in Science

As part of the nightly routine, JOHNSON’S® has likewise launched the BEDTIME^® baby sleep app. – one that has been designed to equip mothers with information on how to ensure longer and better sleep for their baby.

Now available in countries around the world, the App features a proprietary customized sleep profile tool to get research based analysis of baby's sleeping habits, a lullaby album and ambient sound mixer to make playing lullabies convient, information on the Bedtime Routine and products, and access to JOHNSON’S® sleep experts to answer sleep-related questions.

Moms can follow their baby’s daily sleep habits, including how long she sleeps and when she wakes, and even produces a sleep analysis score that comes with recommendations from JOHNSON’S® sleep experts. Parents can also get advice from our JOHNSON’S® sleep experts on sleep-related topics such as naptime, before bed, and night waking’s and even submit sleep-related queries, and receive personalized advice.

JOHNSON’S® encourages moms and dads to learn how to establish a good nighttime routine early on. To know more about Johnson’s and how you can enhance a baby’s bed time experience, visit www.johnsonsbaby.comhttp://www.johnsonsbaby.com/bedtime.


Sharing you the highlights of Johnson's Baby Bedtime  - Tonight we sleep launch...

The launch was held at Blue Leaf Event Pavilion

From L-R: J&J Marketing Director, Rommel Narvaez;Johnson’s® Baby Ambassador Shari Macainag; J&J Country Retail Director, Tina Sabarre; Johnson’s® Baby’s Assistant Brand Manager Regina Dimayuga; Johnson’s® Baby Endorser Bianca Gonzalez; JOHNSON’S® Franchise Marketing Manager, Bessie Campillo;Johnson’s® Baby Ambassador Say Alonzo and Johnson’s® Senior Brand Manager RozelleNoriega

Coming together as Ambassadors for Sleep

JOHNSON’S® Invites Parents to Discover the Benefits of a Bedtime Routine and Spotlights the First Baby App Grounded in Science. The unique 3-step routine from JOHNSON’S®is the first and only nighttime routine clinically proven* to help babies and toddlers 7 to 36 months sleep better in just one week.

Dr. Remulla Talk On-stage

Dr. Agnes Tirona-Remulla

Sleep Medicine Expert for Johnson’s® Baby discusses the impact of bedtime rituals on the physical, emotional, and cognitive development of babies.

Unlocking The Power of Sleep

With the JOHNSON’S® Bedtime™ Routine, mothers are allowing their babies to grow better physically, emotionally, and cognitively. Research has shown that by following a good bedtime routine, babies fall asleep 37% faster, wakes up 38% less frequently, and spends 32% less time awake, while moms are found to have been 36% less tense, 46% less tired, and 22% more energized.

Celebrity Host and Mom, Bianca Gonzales-Intal hosted the said event

Because when baby sleeps, mommy sleeps too

As a first time mom, JOHNSON’S® Baby endorser, Bianca Gonzalez has been very open about her struggles in managing and securing her baby’s sleep patterns and development. Here, she shares her excitement to experience the clinically-proven benefits of the Bedtime™ line of products and App.

Johnson's Baby Bedtime Range of Products

Experiential Area 

Bianca Gonzalez in experiential in area.

Experiencing the Johnson’s® Bedtime™ Three-Step Routine

As a pioneer in the science of baby sleep, JOHNSON’S® understands the importance of sleep for happy, healthy baby development. Research shows that establishing a routine is one of the most important things parents can do to help their baby sleep better through the night.

JOHNSON’S®3-Step Routine incorporates bath time, massage, and quiet time: three key rituals that help engage your baby’s sense of smell and touch while strengthening your bond and preparing him for a good night’s sleep.

Experiential Area - App

 Bianca Gonzalez and Say Alonzo, along with other moms, learned valuable and practical tips on how to help their kids sleep better and up to 1 hour longer. (So mommy can sleep longer too!)

Influencers speak about Bedtime App

Empowering moms through advancements in sleep technology

As part of the nightly routine, JOHNSON’S® has likewise launched the BEDTIME®baby sleep app. –one that has been designed to equip mothers with information on how to ensure longer and better sleep for their baby. "I love this app.and so does my baby! It has everything I need as a mom; the sleep analysis and access to an expert is very helpful,” shares Mom Ambassador, Shari Macainag.

Me with Ms. Bianca Gonzales-Intal, a mother of 11 month old baby Lucia.

For more details,visit: www.johnsonsbaby.com

http://www.johnsonsbaby.com/bedtime