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  SM Prime Chairman Hans Sy, together with SM Cares and DSAPI members, is celebrating the success of last year’s Happy Walk event. On March 30, 2025, hundreds of families, supporters, and activists will unite to commemorate Happy Walk 2025, a national initiative aimed at promoting understanding, acceptance, and self-determination for people with Down syndrome. With concurrent celebrations at  SM City Cebu, SM City Bacolod,  and  SM CDO Downtown Premier , this year's event, which is being hosted by  SM Cares  in collaboration with the  Down Syndrome Association of the Philippines, Inc.   (DSAPI) , will be held at the  SMX Convention Center – Manila . This year's event will serve as a truly national endeavor to showcase the talents and goals of people with Down syndrome. More Than Just a Walk: A Movement for Inclusion Happy Walk has been more than just an event for almost 20 years; it is a potent movement that celebrates the accomplishments, ab...

  In honor of Fire Prevention Month and National Women's Month, SM Cares developed Women on Fire, a celebration of the incredible bravery, strength, leadership, and tenacity of women in community safety, disaster response, and fire prevention.  Over 25,000 people participated in all projects of Women on Fire, which provided a platform for empowerment, education, and awareness through partnerships with important government departments and private groups. The Purple Illumination Ceremony, held on February 28 by SM Cares in collaboration with the Philippine Commission on Women (PCW) and the United Nations Philippines, illuminated the SM Mall of Asia (MOA) Globe and mall façades across the country to mark the beginning of Women's Month.  In the Philippines, purple, a color often associated with justice, dignity, and women's rights, signified the beginning of National Women's Month, reaffirming SM's dedication to gender equality and female empowerment. SM Megamall’s Time...

  Fake news is everywhere, the planet is on the edge, and every vote can shape what happens next. But we’re not just sitting around watching—it’s time to take action. A new wave of changemakers, influencers, and advocates is stepping up to challenge the system, fight for the truth, and make real change happen. The future isn’t something we wait for—it’s something we build, and we’re making sure our voices count. UMALOHOKAN: Para sa Kaalaman, Kalikasan, at Kinabukasan is not just an event—it is a movement, a call to action for those who refuse to sit idly by while truth is distorted, democracy is threatened, and our environment deteriorates. This is a rallying cry for bloggers, vloggers, content creators, influencers, journalists, advocates, and thought leaders to come together and use their platforms for education, sustainability, and responsible citizenship. A MOVEMENT LED BY MEDIA INFLUENCERS AND ADVOCATES Spearheaded by Ross Flores Del Rosario, founder of the UMALOHOKAN Workshop...

  The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony. This is the unmistakable experience of Rossopomodoro–, the largest pizza chain in Italy, now officially landing in the Philippines, with its first-ever branch in Asia at SM Mall of Asia. As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment. With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.  A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage an...

  The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans. In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape. In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing  Jonjon San Agustin , Senior Assistant Vice President (SAVP) for Marketing – ...

  March is all about YOU! This Women’s Month at SM, we’re celebrating empowered women with beauty, wellness, and joy-filled experiences. Treat yourself to self-care, confidence boosts, and fun outings with friends. Step into your girlboss era with glow-ups, indulgences, and unforgettable moments. Start checking off the ultimate Women’s Month bucket list—only at SM Supermalls! Own Beauty That Empowers: A Self-Love Glow-Up Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls! Start with a beauty upgrade at  Look at Me  in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials.  For timeless beauty must-haves,  MAC  at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the g...