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Downy #Spread100Hugs with Pia Wurtzbach

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The first ever hug activated, Downy Scented Christmas tree takes from the luxurious fragrance of Downy. Last November 20, 2018 – Christmas is a festive celebration for Filipinos because it is a time to reconnect with the people that matter the most. And of course, what are celebrations without spending on traditional gifts? But do we always have to spend much on gifts to make it valuable? Pia Wurtzbach and Downy redefines gift-giving this Christmas with a simple yet meaningful gift idea — a hug. Most people underestimate the power of a hug. A hug has the ability to affect us all, and facts attest to their incredible power on how it can make us feel warm and special. Renowned family therapist Virginia Satir famously stated, "We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth." A study from Pennsylvania State University showed increased happiness among students who were asked to give or receive genuine, warm hugs a...