Posts

The Epic Convergence of Love and Fortune: A Month of "Lucky Feels" at SM Supermalls

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  MANILA, Philippines – A cosmic alignment is descending upon the archipelago this February. In a rare and breathtaking fusion of traditions, SM Supermalls is igniting a month-long spectacle where the fiery passion of Valentine’s Day meets the golden prosperity of Chinese New Year. Welcome to the era of "Lucky Feels"—a high-energy celebration designed to max out your memories and leap headfirst into the Year of the Horse. A Tale of Two Worlds: The Transformation Imagine walking into a realm that shifts beneath your feet. Throughout February, SM Supermalls will undergo a dramatic visual metamorphosis: The Romantic Prelude (February 1–15): The month begins shrouded in the soft, crimson glow of Valentine’s installations, creating intimate sanctuaries for lovers to strike a pose. The Golden Shift (February 16–28): As the moon changes, so does the mall. Watch as the atmosphere pivots into bold, joyful Chinese New Year themes, vibrant with the energy of a new lunar cycle. From eye-...

The Pickleball Revolution: How SM Supermalls Is Serving Up a New Way of Life

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  The rhythmic pop-pop-pop of a plastic ball against a paddle has become the new heartbeat of the Filipino sporting scene. What began as a rising trend has exploded into a full-scale cultural phenomenon, and SM Supermalls is leading the charge, transforming the retail landscape into the nation’s ultimate sports playground. A Bold Expansion: Breaking Records and Boundaries By the end of 2025, SM has cemented its status as the undisputed home of pickleball in the Philippines. Through the SM Sports and Lifestyle Center (SLC), the mall giant achieved a staggering milestone: 61 court locations spanning 25 properties across the country. This expansion includes 37 permanent courts—the largest inventory among all mall operators—including newly launched professional-grade venues at SM Center Shaw and SM Center Muntinlupa. "Closing 2025 with our largest pickleball court locations... is evidence that sports remains not just a strong interest, but a new way of life for our customers," sa...

The Year of Living Deliciously: SM Supermalls and the Era of the Non-Negotiable Craving

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  For 2026, the mandate is clear: raise the standards. We are officially entering an era where compromise is a relic of the past. No more rushed decisions, no more settling for "good enough," and absolutely no more meals that feel like an afterthought. SM Supermalls is igniting a culinary revolution in the Metro, unveiling a new era of dining defined by fresher concepts, bolder flavors, and better choices. This is your ultimate craving promise: never negotiate when it comes to how you eat. Non-Negotiable 1: Snacks Are Not Placeholders Snacking is no longer just a way to "get by"—it is an intentional act of pleasure. This year, quick bites must arrive with personality and zero shortcuts. Pizza Planet (SM North EDSA): Blast off into a galaxy of cheesy, gooey comfort at the Annex, Upper Ground Level. Whether you’re a kid or just a serious pizza lover, this playful spot delivers an out-of-this-world experience every time. Shihlin Taiwan Street Snacks (SM City Fairview):...

The Year of the Hard Launch: Step Into the New Era of SM Supermalls

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  The "quiet reset" is officially over. As 2026 takes shape, it is time to move beyond the low-key starts and invisible routines. Across the Metro, a bold New Era of SM Supermalls is unfolding—a hard launch of your best self, designed through world-class brands, inspiring spaces, and experiences that demand to be seen. This isn't just about shopping; it’s about a lifestyle that is Hard Launch Worthy. From the scents you wear to the way you move, SM Supermalls has curated a collection of "firsts" and fresh concepts that integrate seamlessly into your daily life. Upgrades That Command Attention True confidence often lies in the details—the subtle upgrades that people notice without you uttering a single word. Bath & Body Works (SM North EDSA): Located at Level 2, City Center, this space offers the everyday scents and self-care staples that define your personal aura. White Barn: Found within the same location, the White Barn section introduces home fragrances a...

The Green Revolution Returns: SM Supermalls Ignites a Nationwide Matcha Fever

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  MANILA, Philippines — Prepare your palates for a sensory explosion as the emerald tide returns! Building on the thunderous success of last year’s inaugural event at the Mall of Asia, SM Supermalls is officially back with a larger-than-life, high-octane experience: Matcha Fest 2026. This isn't just a festival; it is a nationwide takeover. SM is transforming its iconic spaces into high-energy hubs of discovery, community, and lifestyle, proving once again that the mall is the ultimate destination for the modern Filipino. From the heart of Manila to the vibrant streets of Cebu and Davao, a shared passion for the legendary Japanese green tea is bringing thousands together in a celebration that is—quite literally—All For You. A Symphony of Bitter & Sweet: The Regional Takeover Across the archipelago, local vendors and specialty cafes are showcasing unparalleled creativity, offering everything from traditional whisked variants to avant-garde desserts. Cebu: The First-Ever Matcha Fe...

The Frozen Frontier: SM Transforms Malls into Arenas of Champions

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  In the heart of tropical Manila, a silent revolution is unfolding—not on the streets, but on the ice. SM Supermalls, long the cornerstone of Filipino urban life, has pivoted from a retail giant into a powerhouse for grassroots sports development. Through the third local hosting of the Southeast Asian (SEA) Open Short Track Speed Skating Trophy, SM is proving that champions aren't just born; they are forged in the high-stakes, sub-zero environments of their world-class rinks.  A Record-Breaking Triumphal Return The 2026 SEA Trophy marked a historic milestone for the Philippines, signaling a "pivotal moment" for local winter sports.  This year’s event was more than a competition; it was a spectacle of growth and national pride: Unprecedented Scale: The tournament saw its largest-ever turnout, with 90 athletes aged 6 to 24.  International Reach: Competitors descended upon Manila from eight nations, including Thailand, Singapore, China, India, and Indonesia.  The ...

The Two-Wheeled Revolution: How SM Supermalls Transformed a Pandemic Crisis into a National Movement

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  In the dark early days of the pandemic, when public transportation ground to a sudden and terrifying halt, millions of Filipinos found themselves stranded. The vital arteries of the city were severed, leaving households struggling to reach even the most basic essentials. But in this moment of profound isolation, a silent hero emerged on two wheels: the bicycle. Recognizing that biking had become a literal lifeline for the community, SM Supermalls stepped forward to turn a desperate necessity into a nationwide revolution for Active Mobility. From Parking Spots to a National Infrastructure What began as a simple, heartfelt response to help cyclists pick up groceries has evolved into a massive, integrated bike program spanning every single SM mall in the country. Under the visionary leadership of the mall giant, the landscape of Filipino travel has been permanently reshaped. A Sanctuary for Cyclists SM didn't just provide space; they created a sanctuary. Their properties now feature...