Posts

SM Prime joins DILG in launching nationwide Unified 911 for Resilience campaign

-
Image
  The iconic MOA Globe lights up during the launch of the Unified 911 for Resilience: National Campaign, a nationwide initiative led by the DILG in partnership with SM Prime to promote emergency preparedness. MANILA , Philippines — SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign, a nationwide initiative that aims to strengthen public awareness of emergency preparedness and promote a more coordinated emergency response system across the country. Held at the SM Mall of Asia Globe in observance of National Disaster Resilience Month, the campaign brought together more than 2,000 representatives from the DILG, the Bureau of Fire Protection, the Philippine National Police, local government units, barangays, and other partner agencies for a unified call to build safer, more resilient communities. “At SM...
Post a Comment
Read more

SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026

-
Image
  Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing. MANILA , Philippines, 8th August 2026 — Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place. This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities. Recognized at the 2026 Marketing Excellence Awards, SM Supermalls’ winning c...
Post a Comment
Read more

Better Days at SM Brings Hope Closer to Youth

-
Image
  SM Cares’ multi-mall mental health caravan created safe spaces for young people to share, connect, and build resilience MANILA, Philippines. When it comes to mental health, room must be made for young people to be heard and reassured that their voice has value and their lives are precious. Spaces where they feel safe to speak their mind and seek help matter now more than ever. In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan . The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines. The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do ...
Post a Comment
Read more

SM Job Fair empowers Filipinos this August with nationwide hiring, free upskilling, and one-stop government services

-
Image
  Jobseekers explore career opportunities and connect with recruiters during one of SM Job Fair’s nationwide hiring events, bringing employment closer to communities across the country. PASAY CITY, Philippines – As the world of work continues to evolve, finding employment is no longer the only goal—staying competitive means continuously learning new skills and having easier access to services that support one’s career journey. This August, SM Supermalls continues to create more opportunities for Filipinos through its nationwide SM Job Fair program, bringing together employment opportunities, free upskilling initiatives, and convenient access to government services that help jobseekers prepare for the future of work. More than a hiring event, SM Job Fair has evolved into a platform that empowers Filipinos by connecting them not only to employers, but also to learning opportunities and essential government services—all designed to support every stage of their employment journey. ...
Post a Comment
Read more

Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

-
Image
  No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you’ve been craving! This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there’s even more to enjoy, whatever brings you to the mall. Here’s what’s new at your most-loved mall, SM Supermalls! Gashapon Bandai A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you’ll get next. Advertisement Comma Café Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at Level 2 of SM Lanang. As the first branch in SM, it’s an inviting spot for casual catch-ups, quiet afternoons, and everything in between! Yappari Yappari is now open on the Lower Ground Level of SM City Za...
Post a Comment
Read more

7 Reasons to Discover the Women Strong Network Hybrid Trade Fair

-
Image
  Meet the inspiring women taking center stage through WomenBizPH and SM for MSMEs The next great Filipino brand may be closer than you think. Behind every handcrafted accessory, woven textile, artisanal delicacy, sustainable fashion piece, and proudly Filipino product is a woman who dared to turn an idea into a business. Some are preserving generations of Filipino craftsmanship. Others are creating livelihoods for their communities. And some are already making the leap from trade fair booths to wider retail distribution. Advertisement These stories came together at the Women Strong Network Hybrid Trade Fair 2026 , which opened at SM Megamall on August 10, bringing women entrepreneurs, government leaders, industry partners, and shoppers together for three days of business, learning, and meaningful connections. Organized by WomenBizPH in partnership with SM Supermalls through SM for MSMEs , the trade fair celebrates more than what’s being sold. It puts the spotlight on the remarkabl...
Post a Comment
Read more

Award-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems

-
Image
  Manila, Philippines – SM Prime Holdings, Inc. (SM Prime) received the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The Transformation Category celebrates businesses and organizations that have significantly improved and evolved overall sustainability performance and operational models over time.  From Vision to Transformation  Through a collaborative ecosystem of stakeholders working toward a common goal, the shared commitment of a waste-free future reflects the SM way of creating meaningful and lasting impact. The launch of SM Waste Free Future in 2024 at the SM Mall of Asia marked the start of the group-wide initiative on waste circularity and standardized waste segregation across SM properties.  At the core of the initiative is the belief that lasting waste reduction begins with everyday behavior. Applying the theory of change, the program started with observations of daily waste generation...
Post a Comment
Read more