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  MANILA, Philippines — Prepare your palates for a sensory explosion as the emerald tide returns! Building on the thunderous success of last year’s inaugural event at the Mall of Asia, SM Supermalls is officially back with a larger-than-life, high-octane experience: Matcha Fest 2026. This isn't just a festival; it is a nationwide takeover. SM is transforming its iconic spaces into high-energy hubs of discovery, community, and lifestyle, proving once again that the mall is the ultimate destination for the modern Filipino. From the heart of Manila to the vibrant streets of Cebu and Davao, a shared passion for the legendary Japanese green tea is bringing thousands together in a celebration that is—quite literally—All For You. A Symphony of Bitter & Sweet: The Regional Takeover Across the archipelago, local vendors and specialty cafes are showcasing unparalleled creativity, offering everything from traditional whisked variants to avant-garde desserts. Cebu: The First-Ever Matcha Fe...

  In the heart of tropical Manila, a silent revolution is unfolding—not on the streets, but on the ice. SM Supermalls, long the cornerstone of Filipino urban life, has pivoted from a retail giant into a powerhouse for grassroots sports development. Through the third local hosting of the Southeast Asian (SEA) Open Short Track Speed Skating Trophy, SM is proving that champions aren't just born; they are forged in the high-stakes, sub-zero environments of their world-class rinks.  A Record-Breaking Triumphal Return The 2026 SEA Trophy marked a historic milestone for the Philippines, signaling a "pivotal moment" for local winter sports.  This year’s event was more than a competition; it was a spectacle of growth and national pride: Unprecedented Scale: The tournament saw its largest-ever turnout, with 90 athletes aged 6 to 24.  International Reach: Competitors descended upon Manila from eight nations, including Thailand, Singapore, China, India, and Indonesia.  The ...

  In the dark early days of the pandemic, when public transportation ground to a sudden and terrifying halt, millions of Filipinos found themselves stranded. The vital arteries of the city were severed, leaving households struggling to reach even the most basic essentials. But in this moment of profound isolation, a silent hero emerged on two wheels: the bicycle. Recognizing that biking had become a literal lifeline for the community, SM Supermalls stepped forward to turn a desperate necessity into a nationwide revolution for Active Mobility. From Parking Spots to a National Infrastructure What began as a simple, heartfelt response to help cyclists pick up groceries has evolved into a massive, integrated bike program spanning every single SM mall in the country. Under the visionary leadership of the mall giant, the landscape of Filipino travel has been permanently reshaped. A Sanctuary for Cyclists SM didn't just provide space; they created a sanctuary. Their properties now feature...

  February 2026 marks a seismic shift in the Philippine retail landscape. It is the month where the "backbone of the economy" finally takes center stage. In a powerful display of synergy, SM Supermalls has joined forces with the Department of Trade and Industry (DTI), Philstar Media Group, and Go Negosyo to ignite a movement that is about far more than just business—it is about the soul of Filipino innovation. This isn't just a series of events; it is a purpose-driven mission to ensure that Micro, Small, and Medium Enterprises (MSMEs) don't just survive in an evolving economy—they thrive, scale, and conquer. Mentorship on Fire: Go Negosyo’s 3M on Wheels The journey toward greatness begins with the right guidance. On February 25, the hustle and heart of Filipino entrepreneurs will descend upon SM Megamall for Go Negosyo’s 3M on Wheels. This is mentorship stripped of the boardroom stiff-collars and brought directly to the people. Aspiring and established entrepreneurs w...

  Prepare for a sensory revolution. The night sky over Manila is about to become a canvas for the most explosive, high-octane showdown in pyrotechnic history. On January 21, 2026, it was officially announced: the Philippine International Pyromusical Competition is back, and it is bigger, louder, and more "maxed out" than ever before. Set against the iconic backdrop of the SM Mall of Asia (MOA) Seaside Boulevard, this isn't just a fireworks display—it is a weekly cultural reset designed to deliver "main-character energy" to every spectator. A Global Battle of Light and Sound This year, the world’s elite pyrotechnic masters descend upon the Philippines for an all-out global showdown. Forget what you know about traditional fireworks; these are high-impact visuals perfectly synced to heart-pounding soundtracks, engineered specifically to "stop scrolls" and dominate social feeds. The 2026 lineup features a fierce bracket of international competitors: Februa...

In the heart of the Philippines, where the vibrant pulse of community life beats strongest within the halls of SM Supermalls, a new kind of revolution is taking place. It isn’t just about retail therapy or weekend festivities anymore; it is about the dramatic transformation of lives through the power of immediate employment. This February, SM Supermalls is rolling out a nationwide crusade to bridge the gap between ambition and opportunity, proving that the path to a dream career might just be a mall visit away.  A Convergence of Celebration and Career The month kicked off with an electric atmosphere at SM City Cabanatuan. Against the backdrop of the Banatu Festival and the city’s 76th founding anniversary, the air was thick with more than just celebration—it was thick with hope. The results were nothing short of a triumph: 32 Employers stood ready to scout new talent. A Thousand Jobseekers flooded the venue with resumes and dreams in hand. 90 Applicants were Hired On-The-Spot (HOTS...