BEAR BRAND Powdered Milk Drink reinforces TIBAY through “Ang Alamat ng Matibay” Children’s Book
As part of its continuing efforts to help nourish generations of Filipino families to good health, BEAR BRAND Powdered Milk Drink has added a new dimension to its TIBAY campaign with the launch of its 1st children’s book entitled Ang Alamat ng Matibay , which highlights the importance of tibay ng kalooban. A simple and beautifully illustrated story that teaches children how tibay ng loob can help them overcome obstacles in order to achieve their goals, Ang Alamat ng Matibay revolves around the kind and loving Mina, a child beset with fears. When her teddy bear, which she regards as her best friend, was stolen, the ever respectful Mina goes on a search mission in an enchanted world where she was forced to conquer all her fears and thus develop tibay ng loob . As she embarks on her adventure, she not only finds her lost best friend, she also develops a friendship with the toy thief Anino . This is part of BEAR BRAND Powdered Milk Drink’s long-running Tibay camp