Why Bath Time Can Mean So Much More
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| Discover #SoMuchMore with Johnson's event was held last February 5, 2015 at R Space Events Venue and it was hosted by Celebrity Mom & Influencer, Ms. Rica Peralejo-Bonifacio. |
JOHNSON’S® advocates “Di Lang Ligo ang Ligo,” leading a campaign
for multi-sensorial stimulation during bath time for happy, healthy
baby development.
Can bath
time be so much more than cleansing? Beyond giving parents precious moments to
bond with their little ones, can bath time actually have a powerful and
long-term impact on a baby’s development?
In line
with its commitment to advancing baby care, JOHNSON’S® conducted the
Global Bath Time Report among seven key countries to better understand how
parents view bath time and its role in the development of babies. The report
revealed that while 96% of parents in the Philippines* believe that bath time is so much more
than just getting their child clean, 45% do not see that it is extremely
important for cognitive development*. This could be the reason why the
Philippines has the shortest bath time duration for babies—15minutes vs. the
global average of 23 minutes.
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Research has shown that bath time is actually a great opportunity to
stimulate baby’s senses because it is a time when babies’ senses are very much
alive. Further studies prove that multisensory stimulation can strongly aid in
promoting happy and healthy baby development. With this in mind, JOHNSON’S® paves the way for a
brighter future for Filipino babies by educating parents on the role of
sensorial stimulation during the bath time ritual, which can lead to happy,
healthy baby development.
Bath time: a potent opportunity to
promote cognitive and physical development
“Bath time can be so much more than getting clean. Multisensory
stimulation rituals can aid in promoting happy and healthy baby development
leading to specific benefits such as increased weight gain and bone mass,
reduced stress, crying and better quality and quantity of sleep,” shares Dr.
Didoy Castañeda, Asia Pacific Medical & Clinical Affairs Director. With
opportunities for touch, sight, smell, and sound, the bath is among the key
baby care rituals parents can use to nurture baby.
“Mahirap pero masaya,” shared Rica
Peralejo-Bonifacio, JOHNSON’S® celebrity mom influencer,
when asked about being a mom. “As a first-time mom, you would like to ensure
that you are truly hands-on when it comes to taking care of your baby. It’s
been a year since Philip came into my life and I can truly say that it has been
nothing short of exciting and challenging at the same time. What I truly enjoy
are the baby care rituals I share with him, especially bath time. I am happy to
know how bath time provides opportune moments for me to stimulate his senses - especially
touch and smell - to aide in his total development,” Rica adds.
“Apart from massage, other ways the senses can
be activated especially during bath time include the playing of music and
games, and the use of fragranced products. Pleasant smells, particularly, when
paired with the loving interactions of a parent, can create positive and lasting
memories that children will remember for a lifetime. Fragranced products are
known to increase infant engagement, helping mothers bond with their babies,
and helping babies stay calm and relaxed for a more prolonged period of time,”
adds Mr. Arun Viswanath, Asia Pacific, Science & Technology head at Givaudan Fragrances.
“Dramatic growth in a
child’s physical, motor, cognitive and social-emotional development is very
much dependent on the stimulation a parent provides in the first several years
of a child’s life. Touch is a powerful tool to maintain alert state in babies, to calm them or as
an attention-getting stimulus. Touch is also a good reinforcer for positive
infant behavior and learning,” added Dr.
Theresa Hilario-Jimenez, President of the Perinatal Association of the
Philippines, sharing the importance of touch or skin-to-skin contact with babies,
which are most evident during bath time.
Johnson’s Philippines shares “Di Lang Ligo angLigo”
“As the world gradually
expands for a baby, the role of parents in supporting early positive experiences
and growth through stimulation is of utmost importance. A complete and healthy
baby care ritual firstly involves optimally-formulated products to enhance a
baby’s skin barrier, while maximizing these moments to promote positive
physical and cognitive growth. This is made possible through our TRIPLE BABY PROTECTION™
present in every JOHNSON’S® product, which is our commitment to providing care that combines
safety, mildness and effectiveness to support babies’ healthy skin
development,” shares Mrs. Trina Tanlapco, JOHNSON’S® Franchise Marketing Manager. “Through the SO
MUCH MORE™ campaign we also hope to inspire parents nationwide to make bath time mean so much more and spend more quality
time during bath time, not only to provide a delightful experience for her
child, but to optimize these precious moments for their healthy development,”
she adds.
The global campaign, SO MUCH MORE™, is about enhancing rituals, including
bath time, to stimulate baby’s senses and provide parents an opportunity to
nurture baby’s ability to learn, think, love and grow. “We are very serious
about our goals and are taking our commitment an additional step further by
showing the power of multi-sensorial experiences in daily rituals, such as bath
time. What this means for us in the Global Franchise Organization is that every
JOHNSON’S® product is specially designed with baby in mind and meets our BEST
FOR BABY™ standards, which is backed by the best science,” shares Michael
Wasden, Senior Marketing Manager, JOHNSON’S® Global Franchise Organization.
We encourage moms and
dads to spend more quality time with their babies, especially during bath time.
Make bath time mean so much more. To know
more about Johnson’s and how you can enhance your baby’s bath time experience,
visit www.johnsonsbaby.com/somuchmore.
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| I'm so grateful to be part of this campaign. Even though I'm not a Mom yet at least I learned a lot of tips and ideas from the expert. |
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