International Partnerships, Aggressive Expansion Push Tanduay Rhum to Number 1 Spot Anew
Tanduay‘s international partnerships and global expansion bolstered its worldwide sales, making it the world’s top-selling rum for the third consecutive year. Good news for the Philippnes, Tanduay, the number one rhum in the country was declared number one for three years. “Being declared the World’s Number 1 Rum for the third year is an achievement not just for Tanduay but for the entire country as our products are proudly Philippine-made using materials sourced locally. We celebrate this feast with our fellow Filipinos and we thank our international partners who have helped us market Tanduay globally,” said Tanduay Senior Vice President for Sales and Marketing Paul Lim. Tanduay Rhum sold 20.5 million cases in 2019, an increase from its 20.1 million cases in 2018, according to Drinks International magazine which hands out the awards. “Once again, Philippine giant Tanduay has topped the rum chart, has continued its steady growth above the 20m-case threshold. The brand branched out into