Where Winning Begins: Inside SM Supermalls’ Largest Sports Playground
At the heart of this movement is SM Sports & Leisure Centers, which introduces aspiring athletes and enthusiasts to a wide range of sports through its seasonal training programs. Under the banner “Where Winning Begins,” participants gain access to expert coaching, quality facilities, and opportunities to build confidence and sharpen their skills. From skating rinks and bowling centers to pickleball courts, running hubs, basketball events, and multi-sport activations, SM has become a major force in bringing sports closer to communities nationwide. “Sports have the unique ability to bring people together, inspire healthier lifestyles, and build stronger communities,” said Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls. “Through SM Active Hub, we’re transforming our malls into spaces where people don’t just shop or dine—they move, compete, learn, and connect.” He added, “What began as individual sports initiatives has grown into the Philippines’ ...