SM joins Earth Hour 2022; Lights switch-off, Virtual Run part of activity line-up
As part of the company's sustainability efforts, SM Supermalls, through its corporate social responsibility arm SM Cares, is once again joining the world in observing Earth Hour, with this year’s theme "Shape Our Future," focusing on how we can work together in halting and reversing climate change and nature loss by 2030. Earth Hour is an annual campaign launched in 2007 by the World-Wide Fund for Nature (WWF) that encourages the turning off of non-essential lights as part of energy conservation efforts for the planet. Since its first observance in the Philippines in 2008, SM has been joining the campaign every year, being one of the first in the private sector to support it. This year, SM will continue to promote the campaign by being one of the official partners of WWF for the Earth Hour Virtual Run, to be held from March 26 to April 22. Aside from this, all SM malls will be joining the light switch-off on March 26 from 8:30 PM to 9:00 PM. "SM is proud to have be