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The honest truth: No one came out of the COVID-19 pandemic in quite the same way. The pandemic was an isolating period of self-discovery, emotional growth, and life-altering realizations. It changed people, and in the process, it shaped the way so many of us view ourselves and the world around us. Because of this, consumer tastes and behaviors have shifted. Where in a pre-pandemic world, people often spent on luxuries and experiences that allowed them to celebrate their accomplishments, studies show that consumers now want a different experience, one that is kinder and more embracing of the changes that each individual had gone through in the past 2 years. People are now prioritizing their personal wellness and supporting products and services that champion growth. As consumer tastes have shifted, brands are starting to adapt to these changes. And true to its foundational commitment to make people happy, SM is ready with a host of new offerings as the entire brand is poised for a refre

We all know that the SM Mall of Asia (MOA) is a popular destination for unforgettable gastronomic and recreational experiences, but did you know that the 67-hectare Mall of Asia Complex where MOA stands is engineered to withstand disasters caused by natural hazards? The foundation of the Mall of Asia Complex was built to be safe and secure because SM Prime Holdings, Inc., one of Southeast Asia’s largest integrated property developers incorporates disaster resiliency measures in every project, with the MOA Complex as one of its biggest investments. SM Prime collaborated with a team of local and international experts to ensure the feasibility of both water and land before the MOA complex was built and once finalized, Belgium’s renowned coastal development construction company, Jan de Nul, developed it from the ground up. The reputable Jan de Nul made sure the terrain was stable and the complex’s roads were made resistant to earthquakes and erosion, in accordance with the National Structu

  Get ready for an aweSM summer as SM Supermalls gives kids a glimpse into the future with a brand-new virtual entertainment zone in the Metaverse where they can immerse themselves in the biggest gaming and social experience platform for kids, Roblox!  This new aweSM space by SM Supermalls is now open for super kids to safely explore, play, and meet with friends.  With restrictions easing up, SM Supermalls wanted to bring the excitement of going back to the malls  online through a virtual space in the metaverse gaming platform, Roblox – the most popular gaming app for Filipino children. Roblox serves as an avenue for kids to express themselves through custom  avatars, while also serving as a safe place for kids to reconnect with their friends digitally in over 4 million different worlds!  SM Supermalls partnered with SVEN The Digital 1st Agency, as its metaverse partner, to become the first mall chain in the Philippines to enter the metaverse. With this simulated digital reality, kids

Twenty years ago, high school student Rizaly Lim and her four siblings would watch in awe every time they pass by the construction of the first SM City in her hometown Sta. Rosa, Laguna.  All five children, packed in the tricycle their father rides for a living, were all excitedly looking forward to happy family weekends they would be spending at the huge mall. Today, after graduating Summa Cum Laude through a scholarship from SM Foundation, Rizaly is now a Certified Public Accountant (CPA) working as Accounting Manager for the head office of SM Prime Holdings, a leading property developer in the Philippines and Southeast Asia.  From SM Foundation scholar to SM Prime accounting manager At a young age, Rizaly was headstrong about getting her family out of poverty. She shares, “My father was the only one who worked for our family, and because we were a large family, his daily earnings as a tricycle driver were never enough.” Rizaly finished high school at the Balibago National High Schoo