Krispy Kreme Emoji Magic

- March 06, 2016

From their phones to their plates: Millenials let Emojis do the the talking!

From the hot light stores that showcase the creation of their classic original glazed doughnuts, to the boxes of delightful confections shared among friends, to the last piece of lip-smacking goodness given up for the youngest sibling, Krispy Kreme has been known to create magical moments since it produced its very first doughnut. This year, Krispy Kreme will cast even more magic using one of the digital age's best forms of expression - the emoji.

Knowing that emojis are the newest way to add depth and dimension to how we communicate, Krispy Kreme will launch Emoji Magic, a year-long campaign that will give the brand's patrons a chance to creat magical moments and meaningful messages through specially made Krispy Kreme Doughnut Emojis they can use to decorate their favorite Krispy Kreme doughnuts with! Aside from the ones that will be available all year, there will also be Doughnut Emojis that will be made exclusively to celebrate the magical seasons of the year, namely the seasons of love, summer, passion, and the holidays, and all the special occasions in between.

#ShareTheKK at the Emoji Park

To officially launch a year full of Emoji Magic, Krispy Kreme will celebrate the season of love with #ShareTheKK .On February 20, from 10am to 10pm, Krispy Kreme will turn the Bonifacio High Street Activity Center located in front of its flagship store into an Emoji Park, where families, friends, and couples can bond and have fun in a creative and highly interactive manner.

The Krispy Kreme Emoji Park will have have awesome features like Catch 'EM KK Emojis interactive wal, emoji shirt printing area, nail art booth, 'Design Your Own Emoji Doughnut' booth, and creative photo booth. There will also be a special screening of a short film about love called "Sweet Somethings" by Venice Film Festival awardee Pepe Diokno. The park will be a great venue for people to celebrate the season with Krispy Kreme Doughnut Emojis and #ShareTheKK

To enjoy the park and all its fun features, all the patrons need to do is purchase a Krispy Kreme emoji doughnuts in exchange for the Emoji Park pass or show the Krispy Kreme app from their mobile phones. It's that simple!

With #ShareTheKK , we get to start the year of more Emoji Magic right by celebrating the fundamental emotion that enables people to share! Join Krispy Kreme's #ShareTheKK campaign and make your own Krispy Kreme Doughnut Emojis that lets you create and share more magical moments!

Here are some photos taken during the event.....