#ProudGenYum: Meet Jollibee's 2016 Yumbassadors

- May 30, 2016

Jollibee’s Head of Marketing and Global Chief Marketing Officer Francis E. Flores (seventh from right) and Assistant VP for Marketing Kent Mariano (sixth from right) acknowledges young Filipino achievers who excelled in their respective fields and served as Generation Y’s role models. In photo from left: agricultural entrepreneur Jairus Ferrer; outstanding student and aspiring doctor Christopher Valentin, spoken-word artist Juan Miguel Severo, record-breaking runner Mea Gey Ninura, international race car driver Marlon Stockinger, world-renowned all-girl pop group performers 4^th Impact, social entrepreneur Rachel De Villa, young inventor Angelo Casimiro, and international model Kelsey Merritt.

MANILA, Philippines – The country’s number one family fast food chain, Jollibee, has unveiled its newest batch of Yumbassadors—young Filipino achievers who have excelled and continuously trail blaze in their respective fields, serving as role models for today’s Generation Y.

The world-class roster is composed of talented artists and reel-and-real life couple James Reid and Nadine Lustre; international model Kelsey Merritt; social entrepreneur Rachel de Villa; young inventor Angelo Casimiro; spoken word artist and performer Juan Miguel Severo; model and agricultural entrepreneur Jairus Ferrer; record-breaking runner Mea Gey Niñura; outstanding student and aspiring doctor Christopher Valentin; international race car driver Marlon Stockinger; and world-renowned all-girl group 4^th Impact.

“This year’s batch of Yumbassadors are proof of how millennials are – passionate, driven and determined, and always going for the best. This generation, the Gen Y or #ProudGenYum, are impressive individuals and each of them are out to change the world,” shares Jollibee Philippines Head of Marketing and Global Brand Chief Marketing Officer Francis Flores.

“Jollibee puts utmost value on excellence and we always strive to recognize those who manifest it,” he said. “Our Yumbassadors were chosen because of their passion for langhap-sarap ng buhay. They do not settle for mediocrity, and welcome challenges as opportunities to grow and become better people. I am confident that their individual journeys and success stories will inspire many young people.”

World-class performers 4^th Impact was joined onstage by everybody’s favorite Jollibee as they danced to their most popular hit covers.

Jollibee’s newest breed of Yumbassadors embodies the langhap-sarap lifestyle by giving their 100% on the things that they are most passionate about.

Here are the highlights of the event: