AXA PH expects digital innovations to drive growth
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Keeping up with the digital age and adapting to the latest technologies is a major part of
the growth strategy of AXA Philippines, one of the leading insurance companies in the
country.
This was revealed by Denis Duverne, AXA Group chairman, during his recent visit to
the Philippines. “We do use new technologies in all parts of our businesses,” Duverne
says. He adds that the Philippine entity is in fact quite advanced in the use of digital
tools, accelerating its strategy to move from being a payer to becoming an encouraging
partner.
“We are also constantly forging digital partnerships with new economy companies to
help keep us up to date,” Duverne says.
AXA Group chairman Denis Duverne (center) with AXA Asia CEO Gordon
Watson (right) and AXA Philippines president and CEO Rahul Hora AXA Asia CEO Gordon Watson who was also in town stressed the importance of data in their business. “Insurance is about data, so we use data analysis for better underwriting and to better respond to our customers,” Watson says.
“Our aim is to innovate our business model,” says AXA Philippines president and CEO
Rahul Hora, “This is to enable our distributors to be better, by providing them tools, such
as calculators for their tablets or laptops, which results in better quality transactions with their prospects.”
AXA is proud to have its e-Financial Needs Analysis platform that helps customers learn
about their insurance protection gaps in relation to their financial goals so they can act
accordingly. A ‘light’ version through the chat bot “Coach Finn” can also be accessed on
the AXA website.
Other innovative solutions that AXA has rolled out in country include MyAmbition, an
affordable investment and life insurance plan that was the first in the country to be made available online, powered by their proprietary e-commerce platform AXA Ion. Its travel insurance Smart Traveller is also available for purchase online.
For health plan holders, a medical teleconsultation service is made available to them. It
enables customers to schedule and have a virtual medical checkup with a doctor over
the phone for simple health concerns.
Auto security policyholders also benefit from the AXA Assist app’s red button
emergency feature, which at one tap can respond to the caller’s roadside needs.
With further convenience in mind for its customers, AXA has also developed the e-
policy. E-policy is an electronic copy of their customers’ insurance policy that they can
print, save on their personal storage, and even e-mail to their beneficiaries.
MyAXA app for desktop, laptop, tablet, or mobile gives customers the power to check
their account value, remember due dates, pay for their premiums, or contact their
adviser right from their device.
For more information, visit www.axa.com.ph.
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