GCash Forest eyes 365 thousand trees planted in 365 days

From left to right: Mynt Chief Marketing Officer and Head of Marketing and App Product Chris Manguera, World Wide Fund for Nature (WWF) Philippines President and Chief Executive Officer Joel Palma, Mynt President and Chief Executive Officer Anthony Thomas, United Nations Development Programme Resident Representative to the Philippines Titon Mitra, and GCash Vice President for Corporate Communications Reyner Villaseñor. 

Filipinos who want to contribute to environmental preservation can now conveniently use an innovative mobile phone app to help plant trees and increase the Philippines' forest cover.

Leading mobile wallet, GCash, is introducing an exciting "green"feature on the App called GCash Forest, which lets subscribers plant virtual trees that will have real-life counterparts. By the end of 365 days, GCash Forest aims to plant 365 thousand trees with the help of GCash subscribers.

According to the Department of Environment and Natural Resources' Forest Management Bureau (FMB), the Philippines is losing 47,000 hectares of forest cover every year. The FMB also reported the need to rehabilitate 1.2 million hectares of forest lands by 2022 to prevent landslides, ensure water availability, and preserve biodiversity.

From left to right: Host Will Devaughn, World Wide Fund for Nature (WWF) Philippines Advocate and host Karen Ibasco, Mynt President and Chief Executive Officer Anthony Thomas, WWF Philippines President and Chief Executive Officer Joel Palma, United Nations Development Programme Resident Representative to the Philippines Titon Mitra.

"GCash Forest is about making it easier, more convenient, and even rewarding for everyone to take care of our environment for the benefit of future generations," said Mynt CEO Anthony Thomas. "GCash is no longer just providing an excellent platform for accessible financial products and services but also enabling Filipinos to be more active in responding to real-life issues, such as climate change mitigation through reforestation."

GCash considers GCash Forest as a last mile initiative that fully recognizes the emergence of an all digital Filipino lifestyle.

To implement its tree- planting initiative, GCash Forest partnered with the Department of Environment and Natural Resources (DENR), World Wildlife Fund (WWF)and The Biodiversity Finance Initiative (BIOFIN). The DENR will provide land resources in Ipo Watershed, an essential component of the Angat-Umiray-Ipo watersheds system supplying 98 percent of Metro Manila's water. WWF will be providing trees and manpower while BIOFIN will provide expertise on monitoring.

Thomas added that recent findings on the Philippines' vulnerability to climate-related hazzard call for greater collective action. Results of the Global Peace Index 2019 identified the Philippines as the most susceptible country to the adverse effects of climate change. By leveraging the GCash platform and scale, GCash Forest aims to rally a coalition of individuala, non-government organizations, and international organizations to meet its 2020 targets.

To plant trees through GCash Forest, GCash users need to collect "green energy" by frequently using the app. Users who get enough green energy can choose which species of trees they want to plant in a selected area at the Ipo watershed. Once the trees are physically planted, users get to receive a certificate of ownership with a serial number, fun facts and updates on the growth of their trees on their GCash apps. "Many Filipino, especially the younger ones, care about the environment but a lot of them don't know how they can actively take part in environmental protection. This is a barrier that GCash Forest addresses because they only need to use their smartphones-an already integral part of their daily lives-to make a difference," concluded Thomas.

Good news to all GCash subscribers, after the launching of GCash for Good,  GCash introduced GCash Forest wherein you can help and protect our environment. The launch was held in Green Sun,  Makati last June 25, 2019 and it was attended by different environment organizations, executives and friends from the Media. 

The new feature is inspired by Alipay Ant Forest, a product operates by Ant Financial, an Alibaba affiliate and the parent company of the world's leading payments and lifestyle platform, Alipay. Via the mobile platform, more than 500 million users have planted 100 million real trees and advanced a shared vision of sustainable and inclusive devwlopment.

"The GCash Forest shows digital technology holds a huge power to mobilize people in support of sustainable development and the fight against climate change. And this power goes beyond border and is at our fingertips through our mobile devices," said Yan Meng, Ant Financial's Global Head of International Partnerships."We're more than happy to open up our technology and expertise to current and potential partners to make the world a better place."



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