SM LAUNCHES THE NEW #SMSUPERKIDSZONE – A METAVERSE EXPERIENCE THROUGH ROBLOX!

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 Summertime at SM just got even more exciting! In partnership with SVEN—The Digital 1st Agency, SM Supermalls has transformed its SuperKids Zone in Roblox into a full Metaverse replica of an SM Mall! 

A picture containing text, sky, person, toy Description automatically generatedYes, that means aside from cool obbys, fun rides and secret rooms, SM’s Roblox game upgrade now includes a complete mall experience. From groceries to gadgets, shopping to dining, SM’s got it all for the SuperKids in the world’s top social Metaverse for kids! And if touring the 10x bigger SM SuperKids Zone isn’t enough, there will be mini game drops to watch out for all throughout the summer break — how super is that? 

The new #SMSuperKidsZone in Roblox was kicked off last April 14, 2023 at the SM Mall of Asia, Central Mall Atrium where media partners, MOMfluencers and their kids had their exclusive access to experience the game and witnessed the start of SM’s nationwide Roblox mini tournament in partnership with SM Cyberzone.

“In 2022, SM Supermalls became the first mall chain in the country to enter the Metaverse and SuperKids had an aweSM time exploring, playing, and meeting new friends online in a reimagined SM mall experience,” says Jonjon San Agustin, SM Supermalls’ SVP for Marketing. “The initial launch last year resulted in more than 100,000 plays in just 2 months. This 2023, we are happy to engage more with our future shoppers—our SuperKids, as we surprise them with an exciting on-ground competition during our #SMSuperKidsZone mini tournament in select SM malls nationwide.” 

Fifteen (15) SM malls nationwide are hosting the #SMSuperKidsZone mini tournament on-ground: 

LUZON

VISAYAS

MINDANAO

SM Aura Premier
SM City Bacolod
SM City Dasmariñas
SM City East Ortigas
SM City Fairview
SM City Marikina
SM City Marilao
SM Megamall
SM City North Edsa
SM Southmall
SM City Rosario
SM City Tuguegarao

SM Seaside City Cebu

SM City CDO Uptown
SM City Davao

Competition season officially started last April 15, Saturday, where participants also got the chance to meet popular Roblox Youtuber, Junell Dominic. 

The competition will happen from April 15, 16, 22, 23, 29 and 30 between 3PM-4PM. 

Aspiring SM SuperKids Zone Mini Tournament champions may register through this link: https://gosm.link/SMSuperKidsZoneRegistration


Here are some some photos taken during the grand launch held at AM Mall of Asia.











Don’t let your SuperKids miss the fun and get them going to the #SMSuperKidsZone at Roblox today! Roblox is available online or via the app that you can download for free through the App Store or Google Play. 

Follow SM Supermalls on Facebook, Instagram, TikTok and Twitter for the latest updates on the #SMSuperKidsZone.


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