SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote Public Awareness on Cybersecurity

 

Strengthening Cybersecurity Awareness 

The partnership between SM Supermalls and the PNP 

ACG highlights their shared mission to raise public  

awareness on cybercrime prevention. L-R: Karen C.  

Zabaljauregui, Senior Assistant Vice President for SM  

Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice  

President for SM Supermalls, PBGen. Matthew P.  

Baccay, PNP Acting Director for Investigation and  

Detention Management, PBGen. Bernard R. Yang, PNP  

Acting Director for Anti-Cybercrime Group. 

Manila, Philippines – September 2, 2025. SM Supermalls and the Philippine National Police (PNP) Anti Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA)  signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City. 

The partnership highlights SM Supermalls’ commitment to championing public safety and security by  supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM  Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns,  playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns  are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety. Cinema Screens for Cyber Safety | Attendees watch as the  

PNP-ACG unveils its new video, set to be aired across SM  

Cinema screens nationwide. The campaign seeks to  

educate millions of mallgoers on the risks of cybercrime,  

promote responsible digital practices, and inspire  

proactive online safety.

The PNP-ACG, the national law enforcement unit mandated to prevent and combat cybercrime,  emphasized the importance of public engagement in maintaining peace, order, and security in both digital  and physical spaces. The MOA signing marks a strengthened collaboration between government and the  private sector to safeguard Filipinos against online threats. 

Championing Cyber Safety | PBGen. Matthew P.  

Baccay, PNP Acting Director for Investigation and  

Detention Management, delivers his message of  

support for the nationwide advocacy campaign  

against cybercrime, reinforcing the call for safer  

and more responsible digital communities. 

Sealed with a Signature | PBGen. Bernard R. Yang, Philippine National Police Acting  

Director for Anti-Cybercrime Group (PNP-ACG) formalize their partnership through a  

Memorandum of Agreement signing at the SM Supermalls Headquarters  

Boardroom, MOA Squar

“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a  partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives  online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment  both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.

A United Front Against Cybercrime | SM Supermalls executives and PNP-ACG officials come together to champion online safety  through nationwide awareness campaigns. 

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public  welfare, and building a safer and more informed community. 

About SM Supermalls Government Services 

Celebrating 40 Super Years of Evolving with You, SM Supermalls marks a new era of strengthening its  commitment to public service by building on its greatest asset: its connection with the Filipino people. Through the Government Service Express (GSE), SM brings essential government services closer to  communities by hosting key agencies in one-stop hubs across select malls nationwide. From ID applications  and business registrations to permits and renewals, SM redefines the public service experience—making  it safer, more convenient, and more inclusive. By building strong partnerships with government  institutions, SM grows its social capital and empowers every Juan to access the services they need with  dignity and ease.