Stronger for Longer: More Years, Better Lives with Enervon Prime

 

October 13, 2014 – Aging is associated with numerous physical challenges, one of the most common being the gradual and progressive loss of muscle mass, a condition known as Sarcopenia.

This condition leads to a decline in strength and functionality, making it difficult for those over 50 to carry a bag of groceries, climb up a flight of stairs, and maintain balance. Though the loss of muscle mas is inevitable, there are ways to delay and reduce the risks of Sarcopenia.

Enervon Prime Media Launch happened last October 13, 2014 at Arama , The Fort Strip, BGC, Taguig

High nutritional intake of protein and vitamin D, together with regular resistance exercise, may help reduce the risk and improve muscle health, allowing Filipino adults to continue enjoying their passions such as dancing, playing sports, traveling, and spending time with their family and friends.

Dr. Cheridine Josef is a Diplomate and Fellow of the Philippine Academy of Family Physicians (PAFP) where she holds the position of Vice Chair, and is on the Chair at the Philippine College of Geriatric Medicine.

“Maintaining health as we age is an important concern for all adults. In healthy young adults, 30 percent of body weight is muscle, and 20 percent is adipose tissue or fat. As early as the age of 40, and by the age of 60, our body would have lost 20 percent of its total muscle mass. By age 75, our body would have only 15 percent muscle and adipose tissue or fat is 40 percent, which can hinder adults from doing daily tasks,” said Dr. Cheridine Oro-Josef, chair of the Geriatrics Committee of the Philippine Academy of Family Physicians (PAFP).

Enervon Prime is a Low Fat Milk for Adults

According to studies on seniors:

• 71% say they have more time now
• They are looking for activities to engage in
• They want to have fun and enjoy their senior years
• They want to make their senior life more meaningful.

 

Enervon Prime prepared lots of fun and exciting events for Adults this coming months.

Studies have shown that those over 50 want to continue doing things that they love and that matter. To address this need, Enervon Prime, the nutritionally balanced milk supplement with high quality protein and vitamin D for 50 years old and above, is launching two exciting events-- Senior’s Prom Series and a Seniors Productivity Fair-- to help adults develop and continue an active and productive lifestyle and improve their muscle health.

The Seniors Prom is a series of decade-themed prom nights one Friday every month starting October until January 2015. Guests can relive their younger years while they sing and dance to their favorite songs from the ‘50s to the ‘80s.  This will kick off with the Prime Time Seniors Prom: 50’s Flashback on October 24, 2014 at the RJ Bistro in Dusit Hotel, Makati.

Ticket prices are at Php 1,000 per person inclusive of entrance to the party, dinner, and participation in fun games and activities plus gift packs from Enervon Prime. Tickets are available at RJ Bistro and RJ Guitar Stores. 

Scheduled in December, the Seniors Productivity Fair is a one-day event that brings together all fun and exciting activities that adults can engage. It targets different interests and passions from arts and crafts, fitness, travel, education, fashion to volunteerism. During the fair, consumers can enroll in 1-3 month long workshops to learn from experts, find out more about Sarcopenia and how they can manage it.

“We at Enervon Prime are excited to be part of the next chapter of our consumers’ lives. We understand the physical, mental and emotional effects and limitations that may come when you hit 50 and more so after retirement. But we also know that this is their ‘prime time’ to pursue their passions and fulfill their bucket lists as they reap the fruits of their labor and enjoy the rest of their lives.  We believe that through proper nutrition, we can help our consumers stay stronger for longer and equip them with the strength to do what’s next," said Raine Romero-Calma, assistant product manager.