SM Men and SM Youth #DenimCitizens Fashion Show Series

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SM Men and SM Youth #DenimCitizens Series
Denim has played a major role in fashion. Through its #DenimCitizens fashion show series, SM Men and SM Youth celebrated this undisputed fashion staple, known as one of the most quintessential fabrics, present in every era and surpassing every trend and that has come and go.

In every #DenimCitizens show, a variety of denim ensembles were featured including patched denim jackets and chambray long-sleeved tops, muted blazers and bomber jackets, basic shirts and striped tees, and denim pants. These pieces can be easily mixed and matched to create timeless yet updated denim looks. SM Youth Ambassadors Tommy Esguerra, LA Aguinaldo, Janna Tee, Richard Juan, Kyle Perry and Kaila Estrada, and seasoned model Joan Bitagcol also walked for SM Men’s featured brands. As looks came down the runway, SM Youth DJ Carlo Atendido spun his best beats to match the crowd’s energy.  
The #DenimCitizens fashion tour went to key SM Malls locations including SM Seaside City in Cebu, SM Manila, SM Megamall, SM Lanang Premier in Davao and SM City North EDSA. 

See the highlights of the event...

Tommy Esguerra

LA Aguinaldo

Richan Juan

Kaila Estrada

Janna Tee

Kyle Perry

The SM YOUTH Ambassadors


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